WHY BRANDS GET LOST IN CYBERSPACE
There seems to be a lack of PR to tell/educate brand/product stories these days. Affinity, education and connection between brand and consumers at a low point? How do you avoid the herd mentality and oversaturation? Who are your consumers or target audience? Majority of clients are to blame for being penny wise, pound foolish, according to industry experts. What budget? Office politics, far fetched KPIs and corporate SOPs adds to the death of creative concepts or brand strategies? Marketing, Communications and advertising ROIs should not be considered or translated into sales figures. There are many ways to inspire the human soul. Do you feel it? In my humble opinion...
