Tragic mistakes PR companies make

My job routine starts when I wake up.
Thanks in part to the inventors of smart devices.
It's so easy isn't it?
There is no standard checklist but it's more habit.
A social media check starts things off, followed by email communications.
Most of the time, this sets the tone for the rest of my day.
Hence, this blog post.
A new PR (or MEDIA RELATIONS) company had a staff bug me for the past month for a PDF copy of news published in the magazine that I work for.
There are countless others too, and its worst when there wasn't any face to face meetings with these PR "practitioners" before.
Before I go on, like some of my peers, I have dabbled in PR work before.
And, I have had the privilege of learning from some of the legends of the trade.
Some have become great friends too.
Coming back to the 'PDF' copy of published articles (for billing purposes)...
My question to this, or these kind of, 'PR' company is, "why can't you subscribe to copies of publications that you know are crucial to your client's public relations/communications campaigns?
You guys need to bill your client for work done, right?"
Wait...! Your client only places ads in my competitors' titles but not mine.
PR mistakes are there to be made.
But not learning from them will only paint the wrong image of the practice.

MY FAVOURITE PR BLUNDERS
1. Not meeting the editor/reporters in person.
2. Calling a publication only to get the title wrong.
3. Not finding out the editor's name before making a phone call.
4. Getting your facts wrong in a press release.
5. Calling 10 times if the news will be published. (At least ask us about the weather!)
6. Emailing 10 times if we are attending your client's event.
7. Being a yes-man to your client. (You should remain the PR strategist, not them)
8. Send long-winded, shiok sendiri press releases. (Yes, Penang char kue teow is the best, but which is authentic?!)
9. Not changing/moving with the times.
10. Trying to "entice" a publication to attend your events with the promise of a door gift in return.

Comments

What Matters Most Is Inside You

Somehow, humans are a bunch of sensitive, overreacting bunch!!! Observing the way things have been going, it is obvious that the world, and in particular, the human species will never change. Our lives are filled with the trails and tribulations of evolution and co-existence. Wars... they are inevitable and have always been existent even before billions of us were born. With the good, comes evil. IS ANYONE GOING TO STOP THE GENOCIDE HAPPENING IN THE MIDDLE EAST? Never mind that... Just look into the mirror and ask yourself whether you have felt anguish and hatred towards another human being? Have you gotten so angry before that you felt like strangling an irritating, back-stabbing colleague? Yes..., you have right? It is okay that you have had such feelings as we all have faced our fair share of bad and evil people in our lives. Do we just sit in silence or do we do something about it? When I was younger, I would have chosen the latter cause of action. Nowadays, I am trying my best to

SHARING WHAT I LEARNT... SO FAR!

Throughout my life, I have been blessed with many experiences from challenges - the good, the bad and the ugly. Like most other humans on Earth, there have been times when there seems to be no hope. The dark days were often filled with calamities in career and finances most of the time. Sounds familiar, right? For me, I have been fortunate to have family and friends to be there for me. May they be blessed with a happy and prosperous life. One thing is for sure, I realized now at 54, not all bad days will stay, just like good happy days. This realization comes from the "polishing" of my inner-self over the years; the hammering of the ego, the much-needed slap of my pessimistic nature... heck, whatever weaknesses that I was born with. Wisdom setting in? The meeting with many people that I came into contact with in my life, and the various situations that I had to deal with in my career and personal life of course, was the foundation laying of this realization. Learning from the

REMINDER: BE KIND

Have people forgotten to be kind & respectful to each other? Hello beautiful people. I was awakened by inspiration to write on this topic. In our daily lives, we meet many people who are either nice or toxic. If we're lucky, some of us can feel people with kind or bad energy. The experiences are unavoidable and is part of our life path or fate, I suppose. Yin and yang, I have personally encountered good and bad people. More good and kind souls, thankfully. But either or, they are blessings of experience that have given me awareness and wisdom. Recently, I have encountered many rude people. They seemed to have forgotten their manners or the basic need to be kind and loving to others. Some are just plain rude. Has the desire and greed for success, money and power gone to their heads? We must remind ourselves that we cannot change people though. Here are some tips for everyone to be aware of their speech and actions daily: Be kind You are not better than another person Don'

paths70

Search This Blog