My job routine starts when I wake up. Thanks in part to the inventors of smart devices. It's so easy isn't it? There is no standard checklist but it's more habit. A social media check starts things off, followed by email communications. Most of the time, this sets the tone for the rest of my day. Hence, this blog post. A new PR (or MEDIA RELATIONS) company had a staff bug me for the past month for a PDF copy of news published in the magazine that I work for. There are countless others too, and its worst when there wasn't any face to face meetings with these PR "practitioners" before. Before I go on, like some of my peers, I have dabbled in PR work before. And, I have had the privilege of learning from some of the legends of the trade. Some have become great friends too. Coming back to the 'PDF' copy of published articles (for billing purposes)... My question to this, or these kind of, 'PR' company is, "why can't you subscr