The lack of professionalism continues to plague the golf industry If there is more like me that are labelled “rebellious”, I would like to meet them for a drink. This is because after being in the golf business for the most part of my working life (16 years to be exact), I have not seen many changes. Unfortunately, there are still industry leaders making the same mistakes in marketing, advertising and promotions. Yes, it is a bloody farce whether you like to admit it or not. Many of us who are part of it, those who "allowed mistakes to fester", have a lot of soul-searching to do. Our inaction, or foolishness in making people happy, in believing that they will give us profits in return have caused the whole industry to spiral downward. Living in a comfort zone or just going with the flow? Perhaps. Many “golf VIPs” use the word progression and development in their speeches, but let’s not even go there without causing blood to boil. As someone who is first a j