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Showing posts from May, 2015

GOLF PRIZES - DO'S & DON'TS

What are the best prizes to give at an amateur golf tournament? Well, there are no hard and fast rules but most corporate events would look at value and branding that reflects their status. The mistake many organizers make is to hand out "everyday" golf equipment and accessories. Whether it is for the main prize, novelties or the lucky draw categories, its best to be sensible. The majority does not need a new driver or fairway wood... they just need lessons. Just think lifestyle and family once in awhile. It is all about making their time worthwhile to travel to the course and creating an experience. Here are some possible prize items for your next tournament: 1) A Bosch drill set 2) Fujifilm Instant Camera 3) Robotic vacuum cleaner 4) A set of branded chef's knives 5) Men's grooming kit 6) Air tickets to Bali 7) An electric guitar 8) A case of whisky 9) iPhone 6 or an iPad 10) A set of sports rims What not to give: 1) Shaver

DON'T PANIC - THE GOLF BIZ CAN BE BETTER

There are many ways to beat a dull economy. It's just a matter of good service and humanization  One month ago, I attended an event organized by Vin Sporting House - distributors for Mitsubishi Rayon and Aldila shafts. Guests comprised mainly key retailers and custom fitters. After Mr. Katsunori Nakashima, the assistant  manager of Mitsubishi Rayon Co., Ltd. for Carbon Fiber & Composite Materials Division (Graphite Shafts Department) concluded his briefing, and answering eager questions from the usual media suspects, the event became a reunion of sorts. Most of the guys and gals present that day are passionate industry leaders and loyal staff to companies that have ridden some of the wildest waves and bumpiest rides to grow this game. Some I have known and shook hands with for nearly 16 years. With the implementation of the GST, all of us are experiencing its effect on consumer spending. It is a new type of challenge. "Why is this happening bro," one bu