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Public Relations (PR). The profession requires sound knowledge, training and application of creating and promoting the public image of an institution, corporation and etc. I remember, and still appreciate, meeting some of the top PR practitioners in the market in my short 20-something-years career. Whether it was someone from a hotel, or a professional PR organization, they were consummate professionals. As a journalist, attending events and interviews puts us in contact with these behind-the-scenes unsung heroes or heroines. First impressions are important to these PR professionals; a firm handshake, constant eye-contact during a conversation were important factors that separated them from the competition. In a nutshell, a personal touch with direct access to important personalities in the media were crucial, and many have maintained personal relationships successfully. Then, they also practiced visits to offices to meet the editor in person. Today, the internet has changed

I cannot remember my last post but I hope to make blogging a habit now. Of course, it all boils down to my work schedule at Golf Digest Malaysia. The contents and information I give are personal experiences and my very own opinion. That is that. Since the third quarter of 1999, I have been pursuing my passion of working in the golf industry. And, I am still as passionate as ever. My "official" start though came after my last set-up of Brunei's only second daily English language newspaper called News Express. There was no position available at The Sun newspaper after we returned and the hard-earned savings accumulated from the short four months stint in Brunei was drying up. I had two mouth's to feed and decided to apply for a job as PR & Sales Manager at AFamosa Golf Resort in Melaka. That major step, a crazy career change from the comfort and protection of being a journalist in a leading newspaper, now a distant memory. Enter Mr. Lim Hock Seng, my first